Feedback Is a Gift — It’s Time We Treated It Like One
For years, feedback has been reduced to a checkbox.
A generic NPS survey. A soulless post-purchase email. A five-star prompt that pops up before we’ve even used the product.
We’ve over-surveyed. We’ve under-listened. And in the process, we’ve lost the signal that matters most: what our customers are actually feeling — and when they’re ready to act.
At Ambassador, we believe feedback is a gift. But most brands are still using broken tools to receive it.
That ends today.
Meet Hiro: The Future of Feedback Is Here
We’re thrilled to announce the release of Hiro, our new AI-powered feedback engine that listens, understands, and acts in real time — all without relying on surveys, forms, or friction.
Hiro captures tone, sentiment, and context from real customer interactions — whether it’s post-purchase, post-support, or mid-journey — and transforms those moments into growth opportunities: reviews, referrals, product feedback, even churn prevention.
No more begging for a 10/10 score.
No more misreading passive data.
No more waiting weeks for someone to analyze survey results.
With Hiro, you can finally:
- Detect voice biomarkers and emotional cues
- Trigger referrals and reviews at peak sentiment
- Summarize open feedback into themes, signals, and product insights
- Automatically route advocates or detractors to the right workflows
Goodbye NPS. Hello Ambassador Score.
For over two decades, NPS reigned as the go-to metric for customer loyalty. But in a world of AI, automation, and always-on engagement, static scores and delayed surveys just don’t cut it anymore.
With Hiro, we’re introducing the Ambassador Score — a modern, predictive alternative to Net Promoter Score that uses emotional and behavioral data to capture not just what customers say they feel, but how likely they are to act.
The Ambassador Score:
- Captures voice biomarker data and behavioral cues
- Adjusts in real time based on emotion and engagement
- Predicts advocacy, retention, and conversion likelihood
- Triggers next steps automatically
No more chasing 10s. No more blind surveys. Just intelligence you can use.
Want to learn more about the Ambassador Score and how it works? Try Hir Out
From Text Messaging to Voice Signal — A New Chapter
This isn’t our first time helping brands rethink communication.
Our Co-Founder and CSO John Larson helped pioneer conversational messaging with Zipwhip, turning text into a two-way channel between brands and customers. That platform changed the game — and eventually led to its $850M acquisition by Twilio.
Now, John is helping us do it again. But this time, we’re not just building a messaging tool — we’re creating an AI network that listens, understands, and acts on the unspoken.
Because it’s not just about what customers say — it’s about how they say it.
Why Hiro, Why Now?
Customer expectations have changed. Marketing teams are leaner. And growth needs to come from within — from the customers you already have.
We built Hiro because brands need a better way to:
- Understand emotional context in every touchpoint
- Capture meaningful feedback without annoying their customers
- Turn advocates into reviewers and referrers — automatically
- Get real-time insight without hiring a full research team
Hiro isn’t a chatbot. It’s not a static survey tool. It’s an AI co-pilot that makes every post-purchase or post-support moment smarter. And it’s only the beginning.
Built on the AI Network That Powers It All
Hiro is more than just a feature — it’s the next-generation intelligence engine built on top of Ambassador’s AI-native platform.
That platform already powers:
- Referral & affiliate automation
- Loyalty & advocacy programs
- Smart surveys & review prompts
- Incentive triggers
Every signal captured by Hiro becomes part of the larger Ambassador ecosystem. That means feedback isn’t just heard — it’s used to create personalized, scalable actions across the customer journey.
Ambassador is the AI network that converts customer signals into real-time customer actions. From referrals and reviews to loyalty, surveys, and incentives, brands use Ambassador to grow through conversation — not guesswork.
See Hiro in Action
Hiro is available now for all Mid-Market and Enterprise Ambassador clients. The Ambassador Score is included within Hiro’s dashboard and available out of the box.
To learn more or schedule a custom walkthrough, visit:
👉 https://getambassador.com/ai-feedback
