Marketing budgets are increasing in 2014, and tracking is a priority. Tracking and analyzing social media ROI is easy. Here's how to do it....
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Don't be fooled by so-called "social media experts." Here are four of the most common social media myths we've heard perpetuated through the aether....
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Expect 2014 to be another big year for social media marketing. Here's our prediction of the major trends to emerge in 2014; Ephemeral, mobile, visual,...
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The most successful word of mouth programs know how to motivate their customers. Social validation is one of the best ways to amplify your customer...
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The 3 primary use cases for referral marketing are user-based referral marketing, reseller & product integration, and the traditional affiliate model....
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We rummaged through piles and piles of the best chrome extensions, searching for the best. Here's our roundup of the best chrome extensions for marketers....
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We examine 3 non-financial referral program reward structures to encourage word-of-mouth behavior, and what markets to use each in....
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2013 was a great year for big agency social media campaigns. We found the best social media campaigns of 2013, and their metrics. Take a...
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Inbound marketers live by the attract, convert, close, delight mantra. But what should you do next? Here are some actionable next steps....
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We're familiar with terms like B2B and B2C but sometimes these terms can be paralyzing. Learn an easier way to create word-of-mouth marketing content....
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