The SaaS world is changing. Fast.
What began as a model for delivering software over the internet has become something else entirely: an operating system for how companies grow, learn, and connect with their customers.

In today’s B2B landscape, delivering a great product is table stakes. What’s really driving growth—and retention—is how well you understand your customer, personalize their experience, and create feedback loops that adapt in real time.

We’re in the middle of a massive transformation. And the companies that win in the next wave of SaaS won’t be the ones with the most features.
They’ll be the ones that know how to listen better, move faster, and automate more intelligently.

Let’s break it down.

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SaaS 1.0: Software as a Tool

In the early days of SaaS, the mission was simple: replace on-prem software with cloud-based solutions. Everything was about access, uptime, and feature parity. Companies built for functionality. Products were largely static. Growth was driven by feature checklists and sales demos.

The customer was a “user.” Feedback came in quarterly surveys or post-churn interviews—when it was too late to do anything about it.

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SaaS 2.0: Software as a Service

Then came the second evolution: the rise of customer success, product-led growth, and real-time analytics.
SaaS businesses became service businesses.
Recurring revenue changed the game—retention became king, and suddenly, every SaaS company had to become obsessed with customer experience.

But even here, a gap remained:
Companies collected feedback, but didn’t always act on it fast enough.
Engagement was measured, but rarely personalized.
NPS was calculated, but not contextualized.

We got better. But not fast enough.

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SaaS 3.0: Software as Signal

Now, we’re entering a new phase. One that’s more intelligent, more automated, and—most importantly—more emotionally aware.

The best SaaS companies are no longer just building platforms.
They’re building listening engines.
They’re treating every customer interaction as a signal—an opportunity to learn, predict, and act.

Here’s how they’re thinking differently:

• Retention isn’t a metric—it’s a system driven by behavior, tone, and feedback.
• Automation isn’t about efficiency—it’s about precision and timing.
• Customer success isn’t reactive—it’s predictive and proactive.

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Where Ambassador Fits In: Building for the Signal Era

At Ambassador, we’re building for this next wave—not by following the old roadmap, but by rewriting it.

We believe that:

✅ Advocacy should be effortless and AI-powered
✅ Feedback should listen to emotion, not just form responses
✅ Triggers should happen automatically—based on real-time customer behavior
✅ Engagement should be personalized at scale—without needing an army of marketers to build campaigns

We’re helping B2B SaaS companies shift from static surveys and bloated platforms…
To automated, AI-driven customer networks that respond in real time.

Our platform is built around a few key ideas:

• The Customer Ledger: A living record of each user’s behavior, feedback, sentiment, and activity—available instantly.
• Incentive-Led Growth: Tools to instantly reward, retain, and re-engage customers without delay or dev work.
• The Most Connected Feedback Network in SaaS: Powered by Hiro, our AI bot that listens to tone, extracts sentiment, and kicks off intelligent next steps—whether that’s a referral, a review, or a retention offer.

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Why This Matters Now

Marketing teams are shrinking.
Budgets are tighter.
But expectations are higher than ever.

SaaS companies can’t afford to wait three quarters to launch a new campaign—or to lose customers because a red flag was missed.

They need tools that act before it’s too late.
That’s why we’re seeing an acceleration in automation, personalization, and real-time intelligence across B2B SaaS.

At Ambassador, we’re not just watching this trend—we’re building for it.

CEO Geoff McDonald says:

“We’re not building software for where SaaS has been—we’re building for where the customer is going.”

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Final Thought

If you’re a B2B SaaS company thinking about how to grow, retain, and truly engage your customers—ask yourself this:

Are you tracking behavior, or interpreting it?
Are you automating workflows, or orchestrating relationships?
Are you waiting on feedback, or acting on it in real time?

If you’re ready to move from software to signal—Ambassador can help.

👉 Request a Demo
👉 Explore the Platform

 

The post The Future of B2B SaaS: From Software to Signal appeared first on Ambassador.

But be warned, you won’t see many cat memes on LinkedIn; it’s strictly for professionals. The site is set-up as a hotspot for professionals and companies of all ranks and sizes to come together online and discuss industry insights, networking prospects and hosts of other topical subjects that may not be appropriate in the casual free-for-all that some social networks have become.

Because LinkedIn’s company pages place less emphasis on company/brand identities and more on developing personal networks, it’s critical to develop connections with users that allow your business to loop in high-value leads. This plays an important role in generating customer referrals as you’re essentially forming a friendship-based relationship with a potential lead right on the site. No offline interaction required.

As you’ll soon notice though, LinkedIn requires a certain degree of tactfulness when beginning to participate. Keep in mind that the platform is a heavily expert-driven community and to break into it you’re going to need to start some serious, professionally minded conversations.

 

The first way to do this is company status updates. Shoot for around 1-2 status updates per day that are relevant and interesting to your industry peers. As a result of your quality status updates, also be getting shares and likes that propel your brand to the farthest corners of LinkedIn’s network, driving more traffic to your site and presenting more opportunities to capture leads and potential referrals.

Remember: the idea of company updates is to create a dialog that establishes your business as an expert in the field, not to annoy your followers with banal status updates about your personal life.

Another opportunity to participate within the B2B community is LinkedIn Answers. LinkedIn members can use this platform to ask questions specific to a particular topic or industry in the hopes of getting an expert answer. People need help and guess what, you’re the expert that’s going to give it to them.

Answering questions regularly helps establish your business as a thought leader in your niche and gets people talking about your brand, two key markers of successful B2B referral generation. You can also share helpful resources or blog posts in forums, but make sure to include a solid call-to-action that optimizes them for lead generation and referrals. You never want to miss an opportunity to actively engage users in the sales funnel.

The combination of a professional audience with a focus on personal social influence creates a perfect storm for B2B marketers entering into social media sales. In fact, a recent Hubspot lead generation report found that over 60% of B2Bs have acquired a lead through LinkedIn vs. 52% from Facebook and 44% from Twitter.

But as LinkedIn grows, your prospects of getting found decline so now more than ever is the time to get your foot in the door and start generating B2B referrals with highly targeted efficiency.

Again, the goal on LinkedIn is not only to get people to view your page, but to become engaged enough with your brand’s community to become an expert capable of generating leads and referrals. Leveraging LinkedIn’s business-heavy network with targeted messaging can pay back dividends, and optimizing your company presence is the first step towards getting high-value referrals down the line.

The post How to Get the Business-Casual Referral Marketing Party Started On LinkedIn appeared first on Ambassador.

The post 4 Metrics Critical to B2B Success—and How Referrals Can Help Get You There appeared first on Ambassador.

To effectively leverage emails for acquiring new customers, just remember the E-M-A-I-L of email marketing. (It’s meta, we know.)

E – Engaging Content

With 56 percent of consumers citing irrelevant content as the top reason for unsubscribing from email lists, the most important goal for B2B companies is delivering the right content to the right people. When potential leads sign up, they’re expecting content that’s relevant to your brand and provides value.

Before sending an email, set a measurable objective and choose content based on that goal. If the goal is signups for your referral program, include cool articles on the benefits of word of mouth (WOM) marketing or social media best practices. But stay on message—selling a product is only as easy as a customer’s perceived value of your brand.

You should also subscribe to other relevant lists (your competition is a good place to start) and get a feel for what’s out there. Then take your research and find gaps where your brand can take advantage; always look for ways to innovate.

M – Managed Analytics

We’ve said it before: Identifying target demographics and segmenting your customer base is crucial to any successful marketing campaign. And email is no exception. How can you know if your content is relevant without knowing who your most engaged subscribers are? You can’t unless you’re looking at the data behind your email campaign.

With effective segmentation, you can reward your most engaged subscribers and convert them into brand ambassadors, identify key touchpoints to optimize your automated triggers, and truly understand what makes subscribers take action. To start, review and segment at the point of signup (where and how are people signing up?), track your click-through rate (CTR) on links and offers, and then revamp your strategy to make your emails more effective.

A – Actionable Content

Let’s say a subscriber opens your email and clicks on a link—that’s great! But the goal isn’t to get people to read your emails; the goal is to get people to act on them. That means the content in your email should reflect the actionable goals you want people to take, whether that’s building a stronger referral program or driving leads to specific landing pages.

A lot has been written on how to draft actionable language for emails, but keep in mind that the content itself has a role in framing your brand in the minds of potential customers. Don’t miss an opportunity to make a good impression.

I ­– Integrate with Social Media

Emails are all well and good, but don’t leave social sharing out of the equation. Integrating social media elements into your emails will greatly extend the reach of your content and also help identify key supporters for more targeted messaging.

Some quick ways to do this include asking your subscribers to share the message with friends. Then be sure you make it easy for them to do so by including social sharing widgets next to each article. You can also provide incentives for those subscribers who share your email to help you get more subscribers (i.e., generate leads). Whatever method you choose, the social aspects of email marketing should not be overlooked in your overall strategy.

L – Love Your Customer

Emails can be the most personable medium for communicating value to customers. In the world of B2B lead generation, key acquisition channels aren’t on social media sites like Facebook and Twitter—they’re in your outbox.

Show love to your customers. This includes personalized subject lines based on your segmentation. Begin the email with a first name and show a subscriber that you care about her as a person, not just making another sale (but hopefully the sale will follow).

These are some best practices to get you started, but there’s a whole world of email marketing out there. The more effort you put into it, the more benefits you’ll reap.

Did we miss anything? How are you using email marketing to generate more WOM online?

Image courtesy of Flickr

The post B2B Marketers: Want More Effective Email Marketing? Remember E-M-A-I-L appeared first on Ambassador.

So going back to the original question—Is social media customer service relevant for B2B brands?—the answer is yes, very much. And here are two reasons why B2B brands need to invest in social customer service now, as well as some advice for how to do it right.

1. Positive Customer Service Equals Positive Word of Mouth

In 2012, American Express reported that 47 percent of customers share information about their service experience with a wider audience; 48 percent will praise a company for providing great service; and 46 percent will vent their frustrations about poor service.

These numbers are too big to ignore, especially for B2B brands that rely on a low customer acquisition cost and churn rate—two things that are directly correlated to positive referrals. Customers do talk about your brand online; make sure you’re there to answer the call.

What can I do?

• Be proactive. If you’re aware of an issue that affects your customers, don’t wait for the complaints to start gaining traction. Use Facebook or Twitter to announce that you know about the problem and are addressing it as quickly as possible.
• Show some personality. One of the main benefits of social media is the ability to communicate with customers in a more personal manner. Show a disgruntled customer that there’s a human behind the account by using personalized language and even some humor. No one likes talking with a robot—and especially not when they’re dealing with frustrating problems.

2. Customers Expect Customer Service Via Social Media

According to The Social Habit, 32 percent of customers who contact a company’s customer support department through social media channels expect a response within 30 minutes; 42 percent expect a response within 60 minutes.

If this expectation seems unreasonable, then you’re missing the point of effective social media marketing. It’s not just about the products your brand sells, but how effectively you can show value to potential leads. A strong lead-nurturing process more or less requires a customer support infrastructure.

What can I do?

• Set up a Twitter handle specifically for customer concerns. Creating an entirely separate customer service account may seem unnecessary, but it’ll save you a huge amount of time in the long run. And with all of the Tweets coming in to your main Twitter feed, it’s easy to overlook potential issues or complaints. Maintaining a separate account ensures that your social customer service strategy is tidy and organized.
• Always be listening. Again from The Social Habit: “Among those respondents who have ever attempted to contact a brand, product, or company through social media for customer support, 57% expect the same response time at night and on weekends as during normal business hours.” While you’d like to believe that your customers are dormant at night and on the weekends, the business world never sleeps. Of course, offering 24/7 customer service support doesn’t make sense for smaller B2B companies, but you should still monitor what’s being said about your brand and respond to any issues before the Tweets hit the fan. There are a number of social media monitoring tools that can help keep you organized and efficient.

The social landscape is evolving in tandem with your ability to serve customers across multiple channels. Social media is no longer a clever marketing gimmick; it’s a necessary component of any brand’s customer service strategy—including B2B.

How are you using social media for customer service?

Image Courtesy of Google

The post Is Social Media Customer Service Relevant for B2B Brands? appeared first on Ambassador.

If you’re looking for a way to reach more customers, there’s no doubt about it. Social media is the way to go. Digital marketing giant eMarketer estimates that social media platforms boast over 1.73 billion users worldwide. A number that’s expected to climb to 2.55 billion by the year 2017.

What’s more, according to a recent Nielson study, 46% of consumers turn to social media to help with purchasing decisions. This means that your prospects are most certainly out there, and they’re relying on the social aspect of the web more and more to help them decide who to do business with. So, how can you tap into this incredible opportunity to gain more leads for your own business? Let’s take a look.

Pick Your Poison

It’s important to point out that while there are dozens of social media platforms to choose from, you don’t have to participate in all of them. To the contrary, successful social media marketing is all about consistency, and if you’ve got too many pans on the fire, you’re sure to get burned out quickly. More importantly, you won’t get the results you’re looking for.

The key is to figure out which platforms your target audience is most likely to use – whether that’s Facebook, Twitter, Google+ or something else – and then focus on mastering those areas.

Generating Leads

Once you’ve chosen your main avenues for social media marketing, it’s time to roll up your sleeves and generate those leads. There are dozens of ways to approach SMM and many of them are highly successful. Here are a few ways to help you get started.

Create Content of Value:

If you want people to share their contact information with you, you have to make it worth their while. Focus on creating compelling content that your audience would find valuable, such as topics that address certain pain points and how your product or service can help. Then, create an eye-catching landing page that includes a brief outline of what’s in store, and a user-friendly, simple opt-in form.

Once you’ve done this, the next step is getting the word out. The most amazing content in the world is worth nothing if people don’t know about it. Social media provides the perfect means for drawing prospects in because it is designed to facilitate short, to-the-point communication. You can use these channels to share your content by including a quick, compelling description of what you’re offering, and then a shortened link to the landing page.

Use Calls to Action to Generate Demand (Even if There Isn’t Any):

Ever been shopping online and notice that nagging little “only 3 left” or “almost sold out” next to the item you’re looking at? Suddenly you’re faced with a choice. Either make a purchase decision, risk missing out altogether. This is a great way to close the deal, and it’s something you can use to generate leads for your own business by using social media to create calls to action. When people believe they must act now, or they’ll miss the boat – such as with amazing coupon code that is only good for 48 hours.

Monitor the Buzz about Your Competition:

When you hone in on exactly what people are talking about and what’s trending in relation to your competition, you can create marketing offers that are hyper-focused. For instance, if your prospects are tweeting about a particular competitor’s product or service, follow up by offering a coupon to try yours. You have the advantage of knowing these people are already in the market and interested in what you’ve got to offer, so they’ll be much more likely to convert.

Encourage Reviews:

Never underestimate the influence your existing customers can have over your prospective ones. According to a 2013 study by BrightLocal, 85% of consumers take the time to read through online reviews, including those shared on social media platforms. What’s more, 73% of respondents said that positive online reviews influenced the level of trust they felt for a business. This is why having passionate brand ambassadors is so important. When you can leverage your own happy customers to share their positive experiences with their own social networks, you’ll gain leads without even trying!

Make it Eye-Catching:

Did you know that visual data is processed by the human brain at a rate 60,000 times faster than regular text? It’s no wonder so many smart marketers are tapping into the power of visual communication, and social media provides the perfect avenue to do so. Take video marketing as an example. Research has revealed that 85% of people who view a product video will go on to purchase that product. So, grab your camera, tablet or smartphone and start recording. Then, share your pictures, memes, clips, infographics and videos via all of your social channels. Don’t forget to encourage your network to share.

Nurturing Those Leads:

Now that you’ve got the leads coming in, it’s time to shift into the role of nurturer. Not every lead is ready to convert the moment it comes in. For many, it takes time. You have to build trust and develop a relationship first. Again, social media is the ideal resource for doing so – especially on a grander scale.

The key to successfully nurturing leads through social media is by engaging, engaging, engaging (and then engaging some more). That means:

• Answering questions
• Responding to feedback
• Starting conversations
• Providing support
• Joining discussions
• Letting people see the personality behind your brand

Social media is much more than just a means for establishing and building brand recognition. It is also a powerful tool for generating leads, and for nurturing those leads effectively so that they convert. Follow this guide to generate more leads and more revenue.

Have you had success generating leads from social media? Let us know your favorite tips and tricks in the comments.

The post Using Social Media to Generate and Nurture Leads appeared first on Ambassador.

Go ahead and gear up the list of reasons why referral marketing won’t work for your business – we’re here to debunk those excuses.

Referrals will happen on their own.

Word-of-mouth marketing is the oldest and sharpest tool in the marketing tool kit.  But how high-tech is your tool kit? Our research with Nielsen’s Harris Poll online showed that 82% of Americans look to recommendations from friends and family before they make a purchase. If you’re still relying on the idea that a good product and service will be referred organically, you’re selling yourself short. According to a study at Texas Tech, 83% of satisfied customers will refer a product or service organically – but less than 30% actually do. Because they’re never asked. So go ahead, and just ask.

Okay, but I don’t want to make my clients do something.

A major client just signed a 12-month license with your software. You might feel like it just isn’t worth the extra email in their inbox to ask them to be part of your referral marketing strategy. What you’re doing is locking the door to a flood of potential high-quality clients. Goethe University Frankfurt and the University of Pennsylvania performed a study where they analyzed referral programs and customer value associated with them. What they discovered is that the referred customers led to a 25% higher profit margin.

We’re a B2B product; a referral marketing strategy won’t work for us.

We might associate great referral marketing campaigns with viral moments and eCommerce brands — but that’s hardly the truth. We discovered that B2B referral marketing programs not only stack up, but surpass the eCommerce and financial services industry. When we took a closer look, we saw that B2B software and services clients, including brands like Volusion and SendGrid, had average revenue three times higher than eCommerce. You can download the full two-page report here.

Still think your B2B company doesn’t need referral marketing?

If your marketing goals include getting in front of as many responsive prospects as possible and increasing leads, then there’s no reason that referral marketing shouldn’t be a priority. You’ll be surprised at how many of your existing loyal clients are willing to be your ambassadors, and how many potential clients are waiting to find your product.

The post 3 Excuses B2B Marketers Make For Not Having A Referral Strategy appeared first on Ambassador.

With each step of the purchasing process—from awareness to purchase to brand advocacy—companies must work to develop a socially driven shopping experience and promote sharing across social media channels. The name of the game is always driving traffic back to your landing page to make the sale. But with a buyer’s path to purchase becoming increasingly nonlinear, traditional B2B marketing strategies no longer make sense.

Here are four steps to get your B2B social commerce strategy off the ground and bring your marketing strategy into the 21st century.

1. Outline Your Objectives

What are you trying to achieve with social commerce? Is your goal to acquire new customers, or maybe convert customers into advocates? Determining your ultimate goals will help structure your programming accordingly and determine the appropriate metrics with which to measure success.

As a rule of thumb, avoid using “vanity” metrics. Instead, focus on actionable metrics that can inform your business strategy. A lot of the data offered by social media sites is fluff (fans and likes, for example). Measuring your success based on these metrics alone may show a high ROI, but you’re not getting the whole story.

2. Create a Promotional Strategy

You’ve established yourself as a social media business, but what else will you do to generate a strong brand presence? There is little room for organic growth on social media sites, making a mapped-out promotional strategy critical to ensuring that people are aware of your brand.

Your best option is, not surprisingly, implementing an effective referral marketing strategy. Consistently interacting with your customers will build a personal relationship that creates strong emotional ties between them and your brand. Offering new deals and exciting offers can help grow this relationship, and it will also incentivize your loyal fans to refer industry peers to your B2B brand.

For a B2B company operating in a highly specialized niche, finding your influencers and driving engagement with the right fans is the key to driving more sales and revenues to your business.

3. Create Content to Establish Your Authority

Any type of original content—be it photos, blog posts, or videos—is a great way to engage your fans in relevant conversations about your products. Over time, your content will grow into a library that not only establishes credibility and authority for your brand, but also builds a lasting community in the process.

Content works best when it’s combined with integration into social media via social sharing buttons. Every blog post or product page should include a share button to give shoppers the ability to push out content or referrals to all of their followers. Promoting this type of sharing brings greater awareness to your brand’s online presence. The importance of content sharing across the Web cannot be overstated. Make sure you’re effectively utilizing it.

4. Integrate Social Commerce into a Multichannel Strategy

Social commerce may be a large part of your sales strategy, but hopefully it’s not the only one. It’s important to determine what effect social commerce will have on other marketing channels and how you can support and integrate your marketing programs to optimize conversions and sales.

Outbound, inbound, referral, or otherwise, the success of your B2B business depends on offering a number of acquisition channels and leveraging the power of your network across all of them.

Regardless of niche, any company would be wise to hop onto the social commerce train now, lest they get left behind in the rapidly evolving world of B2B sales.

The post 4 Ways to Plan for the B2B Social Commerce Revolution appeared first on Ambassador.

Group-buying sites, such as Groupon and LivingSocial, allow consumers to buy in bulk, even though they’re buying only one product or service individually. If a certain number of customers sign up for the deal, then everyone gets a discount. John Mills would be proud.

It’s simple to understand how this arrangement drives revenue. However, B2C companies deal with gym memberships and retail clothing. With a B2B, we’re talking about thousand-dollar sales and investments. Plus, the lead sales cycle is much longer and more complex.

What’s a B2B to do? Luckily, the principles behind referral marketing provide a solution for any B2Bs that may be hesitant to jump into the group-buying game.

Group buying is inherently social, allowing peers to be directly involved in the selling experience. The sites act as recommendation engines by bringing customers together in a central location to generate reviews and discussion.

We know that offering incentives to entice customers to refer their industry peers drives new sales and revenue. Studies show that 84 percent of B2B buyers said that word-of-mouth recommendations are the most important factor in making purchasing decisions. Therefore, creating a space in which to facilitate these referrals would serve to make the word-of-mouth sales process as frictionless as possible.

This plays to the issue of trust. B2B buyers want to know that the service they’re getting is effective for their brand. Similar to referral programs, group buying allows a business to provide different kinds of offers that can be a crucial step toward establishing these types of relationships. Many B2B group-buying sites offer deals such as messaging services, Web design, and printers—whatever might strike the fancy of a B2B buyer.

Consider it part of the one-two punch of referral sales: you’re offering existing customers not only an incentive to refer their peers or continue their subscriptions (in the case of SaaS companies), but also a secondary incentive in the form of a tangential product or discount through bulk sales.

Group buying is a relatively new concept in the B2B world, but it’s gaining traction and would certainly work perfectly with a referral marketing program.

B2B buyers: What do you think? Is group buying effective for your business?

The post Why Group Buying Gets B2B Referrals appeared first on Ambassador.

So you must keep in mind that trust is a huge component in bringing sales to online businesses. Customers want to really see these brands and understand the principles that should drive them from their current positions as occasional audience members to loyal brand ambassadors. Basically, customers want brands to be human.

Humanizing your brand is a necessary step to ensure your company’s survival in a social media environment. It’s the key to building relationships with your customers and creating a powerful base of brand ambassadors. But where do you begin? Here are six ways you can start humanizing your brand today:

1. Develop an Online Voice

Company-to-consumer advertisements are no longer effective in the 21st century. Advertising is now a two-way conversation between brands and online audiences. As such, it’s important to ask yourself: What does my brand sound like to real people? Customers should think of your brand as a friend, not a company. It’s this relationship—and loyal customers’ relationships with offline friends and family—which will prompt them to become brand ambassadors. In recent years the folks at Skittles have done a wonderfully creative job of establishing their online voice. Check out our previous blog post for a great case study on their transformation.

2. Tailor Your Message to Your Audience

Is your brand advertising to a serious B2B audience? Or maybe your customers are a lighthearted B2C community? Whoever it is, be sure you listen to what’s being said about your brand on social media, and then develop a cohesive strategy to communicate your true personality right back at ’em.

3. Encourage Feedback and Content from Your Online Community

Host contests for potential customers to share photos and stories with other fans and followers, or develop strategies to highlight customer experiences on your page. But most of all, you want to make sure that your customers are active participants with your brand, not passive listeners. Content can be a huge driver of conversions and sales—so why not tap into what your customers are already posting and saying online?

4. Post Personal Photos of Your Brand Being Human

What better way to humanize your brand than to show the actual humans who are responsible for creating and maintaining it every day? Social networks allow brands to show off their best qualities, and hopefully one of these qualities includes the people who stand behind your brand. Post photos from a cool team trip or just random happenings around the office. It will make your brand more relatable and trustworthy to online customers.

5. Stop Selling, Start Engaging

It’s pretty easy for customers to know when they’re being sold something, and that’s the last thing they want to see when they’re talking to friends and family on Facebook or Twitter. As outbound advertising becomes less effective, the role of social marketing becomes even more important. Maintain an authenticity around your brand—you’ll receive better exposure, a better reputation, and more referred customers.

6. Have a Plan!

This seems like an obvious one, but it’s surprising how many brands blindly jump into social media without a cohesive plan of action. Take a step back to make sure you understand your audience first. What makes them tick? What type of language are they using? How often and where are they posting content? Of course, you shouldn’t spend too much time in the weeds collecting data. Social media moves quickly, so getting your referral marketing strategy up and running is critical for your brand’s success.

The advertising world changes rapidly and businesses, like people, must keep up with the latest trends. Brands are human, after all, and your marketing strategy should reflect that. So remember that your customers want to engage with you online, and your goal is to give them the right environment in which to do so!

How are you humanizing your brand?

The post 6 Tips for Humanizing Your Brand to Create More Effective Social Media Advertising appeared first on Ambassador.